Using QR codes and AR on branded stands to drive engagement

In today’s competitive market, a static display is no longer enough. Australian businesses, whether at trade shows, pop-up shops, or retail events, are seeking innovative ways to capture attention and convert interest into action. Branded stands have long been a staple for promoting products and services, but the integration of QR codes and augmented reality (AR) is transforming them from simple visual aids into interactive engagement tools. 

Let’s have a look at how this combination can enhance marketing efforts, improve customer experience, and offer measurable results.

Why traditional branded stands are not enough

A well-designed stand can convey brand identity, showcase products, and provide information, yet it often limits the interaction to what a visitor can see or touch. Attendees at events may only spend a few seconds scanning a display before moving on. The challenge lies in extending that interaction beyond the physical space. 

Here, QR codes and AR offer solutions by creating dynamic experiences that are both memorable and measurable.

How QR codes enhance branded stands

QR codes are simple yet powerful tools. Users can instantly access a website, product demo, movie, or promotional offer by using their smartphone to scan a code.

Consider a hypothetical scenario: 

A new range of environmentally friendly furniture is being displayed by an Australian home décor company. A visitor scans a QR code on the branded stand and is instantly taken to an interactive catalogue, complete with 3D visualisations and room planning tools. This not only informs the customer but also encourages longer engagement and potential purchases.

Augmented reality: Creating immersive experiences

Augmented reality can take engagement one step further. Using AR-enabled branded stands, businesses can allow customers to visualise products in real-world settings. For example, a kitchen renovation company can let potential clients point their smartphone at a stand and see how different cabinet designs would look in their own home.

This creates an emotional connection, increases the perceived value of the product, and enhances decision-making. AR also provides a unique storytelling platform, helping brands convey features, sustainability benefits, or historical craftsmanship in a captivating way.



Practical tips

  • AR compatibility: Ensure the AR content is compatible across both iOS and Android devices.
  • Content quality: Provide high-resolution visuals, interactive demos, or short videos to retain attention.
  • Data collection: Use QR codes to gather insights on user behaviour, popular content, and engagement metrics.
  • Maintenance and updates: Keep the AR experiences and linked content up to date to maintain relevance.

Potential drawbacks and solutions

While these technologies offer immense potential, there are considerations. It's possible that some users don't know what QR codes are or don't have the required AR apps. To address this, simple instructions and alternative interactive elements, such as tablets or touchscreens, can be included. Additionally, bandwidth and connectivity issues may arise at large events, which can be mitigated by offline-capable AR apps or preloaded content.

The final thoughts

Branded stands in 2025 are evolving into interactive gateways for customer engagement, bridging the gap between physical and digital marketing. QR codes and augmented reality provide measurable, immersive experiences that traditional displays cannot achieve on their own.

For Australian businesses seeking to make an impression at trade shows, retail events, or pop-ups, integrating these technologies is no longer optional; it is essential.

By combining thoughtful design, quality content, and interactive elements, branded stands can transform from passive marketing tools into active drivers of engagement, loyalty, and sales.

 

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